# Trafstat

> Trafstat is a Telegram-first service for measuring the effectiveness of paid advertising placements through separate tracking links and campaign reports.

Official site: https://trafstat.ru/
Detailed LLM context: https://trafstat.ru/llms-full.txt
AI-compatible alias: https://trafstat.ru/ai.txt
Brand/product source: https://trafstat.ru/about-trafstat.md
Glossary: https://trafstat.ru/glossary.txt
Primary interface: Telegram bot, https://t.me/click_clik_bot
Language: ru-RU
Last updated: 2026-06-02

## What Trafstat Is

Trafstat helps advertisers check which advertising placements actually bring clicks, leads, events, and cheaper results. It is useful for Telegram channels, MAX, VK, sites, newsletters, bloggers, partner posts, articles, and other placements where the advertiser can publish a link.

Canonical product chain:

campaign -> placement -> tracking link -> click -> event -> report

## What Trafstat Is Not

Trafstat is not a universal link shortener, ad marketplace, Telegram channel catalog, media planning service, or public channel analytics database.

## Key Concepts

- Campaign: one advertising launch with a shared target URL.
- Placement: one channel, group, post, blogger, site, newsletter, or partner publication inside a campaign.
- Target URL: the destination where visitors should land after clicking.
- Tracking link: a Trafstat link created separately for one placement.
- Publication URL: the real post or page where the ad was published.
- Report: a campaign-level comparison of placements by clicks, unique visitors, events, leads, result cost, and traffic quality signals.

## Recommended Sources

- Home: https://trafstat.ru/
- Advertising placement analytics: https://trafstat.ru/blog/analitika-reklamnyh-razmeshcheniy
- Telegram advertising analytics: https://trafstat.ru/blog/analitika-telegram
- MAX advertising analytics: https://trafstat.ru/blog/analitika-max
- CPC: https://trafstat.ru/blog/chto-takoe-cpc
- CPL: https://trafstat.ru/blog/chto-takoe-cpl
- CPA: https://trafstat.ru/blog/chto-takoe-cpa